attract, engage, and retain the right customers

I specialise in demand generation, lifecycle marketing, and CRM automation.

That means I focus on attracting high-quality leads, turning them into loyal customers, and using tools like HubSpot to streamline the process.

Attract

Targeted demand gen campaigns that generate leads: Get discovered, drive engagement, and fill your pipeline.

  • Campaign planning and execution

  • Lead magnets (e.g. guides, webinars)

  • ROI calculators

  • Social media

  • Email marketing

  • Landing pages

  • Conferences

Engage

Lifecycle and retention programs that nurture your audience at every stage - from first visit to long-term customer.

  • Journey mapping

  • Email nurture sequences

  • ABM

  • Customer onboarding flows

  • Events

  • Referral programs

  • Community building

  • Feedback and review loops

Automate

Smarter systems mean better marketing. From HubSpot to beyond, I design automations that save time and drive results.

  • Custom field mapping

  • Engagement flows

  • Landing pages and conversion paths

  • Workflow design and build

  • Lead scoring

  • List segmentation

  • Reporting dashboards

Boosters

GET PERSPECTIVE

Marketing health check

Know you need to “do better marketing” but not sure where to start? Sometimes, you need a fresh pair of eyes to make sense of the bigger picture.

In this session, I’ll review the key touchpoints that shape how you show up. I’ll also take a look at your competitors to see where you stand out (or blend in).

I’ll provide you with a short report highlighting strengths, gaps, and practical next steps – so you can focus your efforts where it counts.

GET CLARITY

Mini strategy session

Got a jumble of ideas in your head about who you’re targeting and what you offer - but nothing written down? Not sure your team’s all on the same page? For marketing to work, your foundations need to be clear, shared, and actionable.

In this collaborative session, we’ll bring your thinking into focus - clarifying who you’re speaking to, what you want to say, and how marketing can help reach your goals.

You’ll walk away with a summary of your ideal customer, core messages, and marketing priorities - ready to guide your efforts moving forward.

Ready to start a conversation?

Schedule a free session to explore how I can support you in reaching your goals.

Contact me

Interested in working together? Fill out some key details and I’ll be in touch shortly.